"Deinfluencing ” has emerged as an opposite trend to the rampant consumerism promoted on social media.
Instead of encouraging impulse purchases and the accumulation of goods, content creators are now promoting more conscious, sustainable and meaningful choices.
But this movement doesn't just apply to material consumption - it's also redefining the way we travel.
Increasingly, people are swapping mass tourism and quick trips for more authentic, sustainable experiences with a positive impact on the destinations visited.
And this is where Cabo Verde fits in perfectly.
1. Conscious Tourism: Traveling Meaningfully
Deinfluencing encourages valuing quality over quantity.
Applied to tourism, visiting several countries in a short space of time has changed to its opposite, immersive experiences where travelers can really get to know a destination, contribute to the local community and reduce their ecological footprint.
Cabo Verde is a “slow travel” destination: instead of a quick visit to an island, travelers spend more time in each place, explore the culture, get involved in local experiences and truly absorb the Cape Verdean essence.
2. Less Consumption, More Experiences
The deinfluencing movement encourages the purchase of fewer products, but of greater value. In tourism, this translates into fewer superficial trips and more transformative experiences.
Wellness tourism and engagement with nature: Cabo Verde offers unique opportunities for travelers who want to escape the hustle and bustle and immerse themselves in unspoiled landscapes, such as:
- Hiking in Santo Antão, with no crowds, just pure nature.
Delgadinho, Santo Antão Island - Sleeping under the stars at Chã das Caldeiras on Fogo Island.
- Diving on isolated beaches on Maio Island, far from mass tourism.
Pau Seco beach, Maio Island
3. Sustainable Tourism and Support for the Local Economy
Deinfluencing also encourages buying local products and supporting sustainable businesses, rather than spending money in big international chains.
Conscious travelers can choose:
- Small, local accommodations instead of massive resorts.
- Family-run restaurants, where the food has flavor and history.
- Handmade Cabo Verdean crafts, rather than mass-produced souvenirs.
Rabil Pottery Factory, Boa Vista Island
4. Less Social Media, More Presence in the Moment
De-influencing challenges the need to always be connected and the obsession with “instagramming” every moment.
The search for perfect photos gives way to the need to calm down and enjoy the destination without digital distractions.
Cabo Verde is a digital detox haven: Places like the Viana Desert (Boa Vista) or the Paúl Valley (Santo Antão) are perfect for disconnecting from the digital world and reconnecting with yourself.
Viana Desert, Boa Vista Island
See Environmental Volunteering
Travel with Purpose! Get to know Cabo Verde
De-influencing is here to stay, and in tourism it translates into more conscious, sustainable and transformative travel.
Cabo Verde is the ideal destination for those who want to escape mass tourism and embrace a more authentic style of travel that values culture, nature and a positive impact on the local community.
If before the pressure was to visit the most Instagrammable destinations, now the trend is to travel less, but better. And Cabo Verde has everything it takes to be the perfect refuge for this new way of exploring the world.
As well as choosing more authentic and sustainable destinations, the concept of deinfluencing applied to tourism also encourages an appreciation of simplicity.
Instead of seeking out the most popular attractions just to “make a mark”, this new way of traveling invites tourists to embrace a slower pace, explore leisurely and really experience the local culture.
In Cabo Verde, this means getting caught up in the rhythm of the funaná, chatting to locals in traditional markets and venturing off on little-known trails.
20-day itinerary: Cabo Verde in deinfluencing mode
Day 1-10: Santo Antão - The magic of the mountains
- Go hiking on the dozens of incredible trails on this island. Stroll through the Paúl Valley, one of the archipelago's greenest and most tranquil settings.
Paúl Valley, Santo Antão Island - Visit small farming villages and experience gastronomy with local products.
Santo Antão Islands cuisine - Choose accommodation in a family-run guesthouse to get closer to Cape Verdean culture.
- Rest, breathe and discover nature in all its splendor.
Day 11-20: Fogo Island - Life under the volcano's gaze
- Climb Pico do Fogo at dawn for an unforgettable experience.
Pico do Fogo at sunrise, Fogo Island - Spend a few nights in Chã das Caldeiras, where the community lives and works in the middle of the volcanic landscape.
Chã das Caldeiras, Fogo Island - Relax in Salinas, where the sea stops and forms breathtaking natural pools.
Salinas, Fogo Island - Stop at Mosteiros and feel the well-being that the robust music of the sea waves provides.
Mosteiros, Fogo Island
This itinerary of just 2 islands offers you an authentic and conscious experience, far from the conventional tourist circuits, while allowing you to connect deeply with Cape Verde and truly immerse yourself in the spirit of deinfluencing.
We look forward to seeing you!
